Getting into the Zone

Drawings I made that brought me into the state of color, Africa, California, Brazil, and the immersion of cultures in today's society.

Ideation

Image

According to research, a logo for Sambaxé must be creative first since the company doesn't have one yet. 



{Styles that inspire}   

{""}

"Bringing the message to the consumer is the idea behind using the sidewalk as a canvas."

– Margo Berman, 
Street Smart Advertising

“Color associations differ between cultures and individuals.  Take the color blue, for example. You could have three people sitting together in the same room, and to each of them, blue might signify something profoundly different"

–Tom Fraser

Designer's Color Manual

“Iemanja is the goddess of the sea…She is unpredictable, wears light blue, and dances with a fan.”  

– Clarence Bernard Henry

Let's Make Some Noise: 

Axé and the African Roots of 

Brazilian Popular Music

PERT Chart

PERT is a method to analyze the involved tasks in completing a given project, especially the time needed to complete each task, and identifying the minimum time needed to complete the total project.
                                                                 -Wikipidea

Time is Golden...

August
  September
October
November
and then came
December

{Visibility}

Problem Statement:

Sambaxé Dance and Entertainment Company in San Francisco needs to improve their visibility in the dance and entertainment market in the Bay Area.

Purpose Statement:
The purpose of this study was to find an effective design method to increase the visibility of Sambaxé.

Sambaxé

Sambaxé is a dance and entertainment group in San Francisco that has a strong presence in the Bay Area Brazilian communities.

The group began under the name of SambaMora, but after the separation between founders Raffaella and Monique, a new page was written with the tittle Sambaxé.  Samba=music from Brazil+ Axé=blessings from the Candomble religion.

Raffaella Falchi--founder of Sambaxé.