{Visibility}

Problem Statement:
Sambaxé Dance and Entertainment Company in San Francisco needs to improve their visibility in the dance and entertainment market in the Bay Area.

Purpose Statement:
The purpose of this study was to find an effective design method to increase the visibility of Sambaxé.

Sambaxé

Sambaxé is a dance and entertainment group in San Francisco that has a strong presence in the Bay Area Brazilian communities.

The group began under the name of SambaMora, but after the separation between founders Raffaella and Monique, a new page was written with the tittle Sambaxé.  Samba=music from Brazil+ Axé=blessings from the Candomble religion.

Raffaella Falchi--founder of Sambaxé.




Brazil in the Bay...

Among all the diverse cultures that exist in the colorful Bay Area, you will find a thriving community of Brazilians .





 





Eccentric Creative Destructive

The world will never know….

EAST L.A.  0-5
EL SALVADOR 5-14
SOUTH CENTRAL L.A. 14-17
SAN FRANCISCO AT 17-23
MILAN 23-24
THE FUTURE 24…

All my life I have been moving.  Moving through neighborhoods and cultures, from farmlands to skyscrapers, change has always been around the corner. My interest in culture and diversity has greatly influenced me to join the ever changing world and use design as my tool for communication.  

I am driven also by colors and the impact they have on one's emotions.  Red can seduce you, and it can stop you.  Blue will smooth you out like jazz, but can also freeze you.  Colors and sensations, later bring you to textures. 
Interesting...


traditional art from around the world



 And modern twists...






WOW's...


I am always impressed by the methods of communication other designers 
decide to use.  In this particular instance, this group of designers
opted for dark comedy, designing ceramic plates in form of human
body parts, along with an oddly shaped wooden table where all the plates 
were placed.  The photographs affirm the user's experience:  Fun!


I am mostly influenced my colors, textures, and design aesthetics from Latin American culture and abroad. 



                                                              Hopes and Dreams

I dream of being a responsible designer, to never forget my role in life: to create holistic alternatives to the ways in which human beings interact with the world.  I hope to never forget the importance of love and passion in our everyday life.  Without them, we deprive ourselves from the basic human necessity to love and be loved.

 6 "key words" my closest friend uses to describe me....
                     
Eccentric   Creative   Destructive   Thoughtful   Kindhearted   Cruel