Getting into the Zone

Drawings I made that brought me into the state of color, Africa, California, Brazil, and the immersion of cultures in today's society.

Ideation

Image

According to research, a logo for Sambaxé must be creative first since the company doesn't have one yet. 



{Styles that inspire}   

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"Bringing the message to the consumer is the idea behind using the sidewalk as a canvas."

– Margo Berman, 
Street Smart Advertising

“Color associations differ between cultures and individuals.  Take the color blue, for example. You could have three people sitting together in the same room, and to each of them, blue might signify something profoundly different"

–Tom Fraser

Designer's Color Manual

“Iemanja is the goddess of the sea…She is unpredictable, wears light blue, and dances with a fan.”  

– Clarence Bernard Henry

Let's Make Some Noise: 

Axé and the African Roots of 

Brazilian Popular Music